Thursday December 10, 2009 | Preparing for Economic Recovery

December 9, 2009 at 9:48 am | Posted in Coming Up | 5 Comments

Business and investors all over the country are ramping up preparations for the future as the latest economic news signals hope for a recovery. Our panel of experts have been watching the economy and looking at ways companies can best position themselves when the recession ends. Frequent guest John Connaughton also joins the panel to talk about his most recent economic forecast for Charlotte.
John Connaughto
n – Professor of Economics, UNC Charlotte
Buck Lawrimore – President, Lawrimore Inc. Consultant Firm
David Swenson – VP, Economic Development Services, Charlotte Regional Partnership

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  1. […] This post was mentioned on Twitter by Charlotte Talks, Charlotte Talks. Charlotte Talks said: Preparing for Economic Recovery. How Charlotte's business community is preparing for better times ahead, Thursday. […]

  2. Mike Collins!

    It is astounding to me that a principal in an advertising agency would state that buying a yellow pages listing is not advertising.


    Michael Paige McIver
    Charlotte, NC

    • I have to agree with Buck..It was the the yellow page company that decided running a ad in their directory was a form of advertising. Running a YB ad or running on their online directory is not cost effective.

      After 20 years in the advertising field (Radio, Broadcast, News paper) I encourage all my clients to have their website optimize for the best search results, use social media and use Pay per click advertising. But not to buy into a directory or the news paper.

  3. I’ve been in media sales in Charlotte for 20 years and I can tell business owners one thing, there is good advertising and there is cheap advertising, but there is no good, cheap advertising. I’ve seen businesses thrive and I’ve seen them crumble and the primary difference between the two is this: successful businesses plan to spend at least 3-5% of their operating budget on marketing. I’d be a very wealthy man if I had a nickel for every business owner who told me “I don’t need to advertise because I offer a quality product and provide a superior level of service” and then went out of business within a year of opening their doors.

  4. Unemployment –
    How many businesses in Charlotte?
    Why not request the city fathers to ask each business in Charlotte to add just one more employee. At any pay level-even at minimum wage. It would not be a big drain on a company and it certainly would help the unemployment difficulty. Could there be some type of tax credit to the companies that would participate?

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