Thursday August 13, 2009 | Social Media and Non-Profits

August 11, 2009 at 11:17 am | Posted in Coming Up | 18 Comments

Social Media continues to be a frontier in both interpersonal communications and in-business networking. One group of organizations that seek to make use of social media is non-profit groups. Social media advocates say that non-profits can benefit greatly from social media and our panel of experts is on the forefront of creating strategies for non-profits to use. Npower Charlotte region recently held a forum on how non-profits can use social media and they share their results with us.
Chris Meade
– Exec. Director, NPower Charlotte Region
Brandon Uttley
– Social Media Strategist, Wray Ward Communications
Winn Maddrey – Executive Vice President, Topics Education

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  1. Are non-profits charged for Social Media training? There are so many people and programs online willing to help for free

  2. I am the founder of a new non-profit school. Charlotte Community School for Girls is a free school for middle school girls from low-income families that will open in 2010. I have already opened twitter and FB sites for the school. Our website is going to be up soon. Social media is a great way to educate followers, share news, and garner support. Importantly, we will also use these tools to educate our students. And, by the time they graduate, there will be some new social media tool that we’ll all have to learn.

  3. […] Charlotte Talks on WFAE (90.7 FM on your radio, or stream it) is talking Social Media for non-profits tomorrow morning. In other news, all my friends are either Social Media friends or donated from non-prof […]

    • What I experience as a marketing director of a non profit is that some non profit workers view social media as another thing to add to an already full understaffed and underpaid plate. We need to view it as community building, which is what we are charged to do to further the greater good.

  4. My non-profit is active with social media, though we are still having trouble fully harnessing it’s potential. Any tips on converting social media connections into real world in-the-door visitation numbers?

  5. we’re kind of obsessing about facebook “insights” for a our fan page. for instance, why do we have a 3.3 when people are posting more comments than before? can you please offer some insight in to “insights?”

  6. I recently created a Facebook page as a way to promote our organization, the Teaching Fellows Institute, and as a way to keep alumni of our program engaged. Because we work closely with teachers, I was hesitant, assuming that few teachers have facebook accounts. Boy, was I wrong….the 100+ teachers in our group were ecstatic to have a way to stay connected now that a new school year is approaching. Most already have facebook accounts and are eager to share their experiences, both personal and professional in nature.

  7. […] This post was Twitted by thefriendraiser […]

  8. I am 73 and I am learning about Facebook and Twitter. They are moving targets and I find that trying to be a part of Facebook, it appears that one can “join” more than once and appear to be on parallel roads, rather like going down the interstate and seeing someone passing you on the road next to the interstate.

  9. Good gravy Mike Collins, try to reign in your obvious distaste for this topic EVERY TIME you do a show on it. You can barely pronounce the word “Twitter” without spitting, and it’s intensely annoying to your many listeners–possibly even a majority of them–who use social marketing tools every day. It’s 2009, my bro–“old” media need to adapt to new media, not fear and revile it.

  10. What we do at The Light Factory is divide and conquer. Marcie takes FB, I take Twitter, Linnea updates Flickr. Its more organic and is less of a time drain for one particular staff person. Its also fun! I get paid to play on the Internet. How cool is that?

  11. Children’s Theatre of Charlotte has embraced social media as part of our overall communications plan … can you ask your guests what are the most important tools/sites they would look at if they were advising an arts/theatre organization, after the obvious Facebook and Twitter. We also use YouTube, Flickr, Survey Monkey … are there some biggies we’re missing?

    Rob Odum
    Children’s Theatre of Charlotte

  12. The comment about pulling in teenagers to help non-profits get SM ready seems a bit scary. Teenagers aren’t trained to appropriately respond to comments and may or may not understand how every message needs to be in alignment with the mission statement of the organization. I think this skill needs to rest in the hands of a tenured marketing professional.

  13. Test

  14. Friend of mine works for a Jewish Community Center in Cleveland, Ohio and uses Facebook to keep tabs on her staffers that teach children at the center. She has fired at least one person because of inappropriate Facebook use (that was public, akin to what CMS went through last year).

    But she also uses Facebook and Twitter to keep parents updated on events at the center as well as last minute changes to programs. She relies on word-of-mouth to help widen the net of users and followers and so far, she’s been pretty satisfied.

  15. Some advice to other non-profiters – what we do at The Light Factory is divide and conquer… Marcie is the Facebook queen, I tweet, Linnea updates Flickr. Not only is it a more egalitarian and organic way of spreading the work, it’s fun. I mean, I get to play on Facebook at work. How cool is that?

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  17. We’re a gaggle of volunteers and opening a new scheme in our community.

    Your website provided us with helpful info to work on. You’ve performed an impressive task and
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