Friday July 17 | The Business of Social Media

July 16, 2009 at 9:11 am | Posted in Coming Up | 5 Comments

We’ll take an inside look at social media companies Facebook and Twitter through the eyes of the Charlotte Observer’s Jeff Elder. He just returned from a fellowship at Stanford University where he spent time at the companies and met their CEOs. He’s working a new beat at the Observer on social networking. We’ll talk about the business structure of the companies and we’ll talk to a local “tweeter” about how businesses here in Charlotte are profiting from their presence online. See pictures of Jeff’s visit to the Facebook and Twitter headquarters below.
Jeff Elder – Social networking writer, The Charlotte Observer
Crystal Dempsey – Local “Tweeter” and writer

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  1. Sounds like an interesting interview. I’d love to hear more from these guests. I found out about it on Twitter, but I can’t find an FM radio anywhere in my house. Radio has too many commercials.

    Oh, forget it. I just found it on the Internet.

    Corey Creed

  2. What happens when you follow several people like the owner of Paper Skyscraper who post very frequently? At what point does the stream of tweets become “noise”?

  3. This mining of consumer behavior is not new.

    I’m a technology consultant with 23 years of experience data mining for extremely large organizations. For most of that time, most any consumer financial transaction has been tracked an mined consumer behavior. There are laws on the books saying that companies have limited use of non-experience data but companies routinely buy that data from 3rd parties to circumvent the law.

    The only new thing is that companies like Google just take this type of business and make it a fine art.

    People worried about privacy need to realize that they only way they have privacy is to use cash for all transactions and never have an internet account.

    The best way not to worry about privacy is probably not to do anything that you don’t want people to know about. And yes, that is creepy but unfortunately true. It has been that way for decades.

  4. Regarding social and digital media: as Crystal says, deep expertise is required to create a compelling digital presence that attracts people and generates attention (whether those are sales leads or readers or donors). No one digital channel will suffice, and foundation elements such as a solid website content architecture focused on usability and accessibility are essential. With that foundation, one must use in combination superlative writing skills as well as a technologist’s understanding of search engine mechanics. Add to that listings on Wikipedia, Facebook, regular (but meaningful) Tweets, etc. And you just MAY attract those people. HOWEVER, the real crux of the matter is to know your target and to understand what they need and how your product or service meets that need. That’s MARKETING 101 and no digital channel can magically provide that.

  5. Great show – coolest part was hearing #CLTtacos win out!!

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