Thursday April 30 | Chain Restaurants

April 29, 2009 at 8:59 am | Posted in Coming Up | 3 Comments

Join us for our monthly food show; this time we’re looking at large-scale chain restaurants. Representatives from McDonald’s and Domino’s join us to talk about how chain restaurants operate. We’ll look at supply chain issues, how menu and taste standards are maintained on a massive scale, the logistics of new openings and image branding worldwide.
Peter Reinhart – Chef-in-Residence, Johnson & Wales University
Brandon Solano – VP Brand Marketing, Domino’s
Marty Ranft – Regional VP, Raleigh Region, McDonald’s USA
Jeff Conway – Franchisee, Charlotte and Savannah Ruth’s Chris Steak House

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  1. Is McDonald or Domino Pizza or any other fast food really providing quality food? People going to these places are usually not so healthy (oversized), so is it really quality food? How come the US is known across the globe for his hamburgers (only) while other countries have succeeded in giving a catering great image of themselves?

    Finally, I cannot agree with the Domino Pizza person who said that a pizza made by yourself at home is not as good as a pizza at dominos. First, yes you can put 15 toppins (but who would put 15 toppings given that it would cost you so much more at Dominos), and there is all the pleasure and satisfaction to do it yourself.

    Eric, from Davidson, NC

  2. To maintain and improve retail brand, do you focus on keeping quality high and sustaining corporate values or do you have tactics/strategies to address brand specifically – or is it combination?

  3. “Window food” is not good for anyone. Peter Reinhart understands there are two reasons. (1) Empty calories from food-like substances of unknown provenience. (2) That speed-eating can never substitute for the leisurely savoring of nutritious food in a setting of convivial ambiance.
    The commercial about paying double for fried breaded fish served at a table with a waiter and chandeliers mocks my observations. Such is the “reasoning” of marketeers. “How it goes down” may be almost important as “what it is.”

    Note: On another front I was embarrassed last night for Mike Collins when “Buy New: Buy Now” was presented in the 9pm slot on WJZY. Our superb commentator and analyst reduced himself to an “old Spot and I” level as he “talked down” to potential car buyers. The ad for the “upcoming” (may be canceled) car show, still seven months away, betrayed the desperation of the piece. Adding the Rescue Mission appeal at the end illustrated well the inane errors in Charlotte fundraising. I imagine many of those being treated for substance abuse are former car salespersons. An hour spent in a showroom would illustrate why.

    And so another question arises, about conflict of interest, when an established commercial spokesperson who owns an advertising agency becomes (possibly through actions of his business partner who served on the WFAE board) host of the local public radio community affairs program.

    While I admit that our ambitious and talented personality should not be expected to subsist on public radio wages, there are potential improprieties and misdirections of purpose when one is a big capitalist player posing in an educational role. Maybe our awareness that Mike Collins is conflicted because of financial duress will be enough to guide our good judgment, or maybe not. I do believe glasnost is imperative in this instance.

    What I mean to say is: “Will WFAE serve up window food for the mind and call it organic?”

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