Wednesday November 26 | The Science of Search

November 25, 2008 at 12:56 pm | Posted in Coming Up | 1 Comment

Do you ever wonder how search engines like Google, Yahoo and Ask return all those results? Most of us use them every day without knowing how they work or that our search behaviors can be monitored. Some say that the search results they return are inherently biased. We’ll take a look at the science behind search and hear about a search engine that caters specifically to African Americans.

Johnny C. Taylor – President and CEO,
Bob Gebert – Vice President of Technology,
Dr. James Grimmelmann – Asst. Professor of Law, New York Law School

Listen to Show

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  1. A brief sample of searches on Rushmore Drive (RD) did not produce significantly more results targeted to the Black community. I did the same search on RD and Google and came up with similar results. Just adding the word ‘Black’ to the Google search term brought the results even closer. For example, searching for ‘Colleges and Universities’ in RD and ‘Black Colleges and Universities’ in Google produced very similar results.

    The point I’m trying to make is that, being a person of Asian origin, I will not go to and Asian focused search engine (if it existed) unless it is somehow able to produce results that are different and better than the mainstream search engines.

    I wish the developers of Rushmore Drive success but perhaps they need a more catchy name and a better way of presenting search results to their targeted audience.

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